15
Modules
Verified
Hands-on Lab
Certificate
What You Will Master
In-Depth Foundation
Build strong core fundamentals matching industry level standard expectations.
Hands-on Projects
Work on mock design patterns and complex assignments for active practice.
Study Materials
No study materials available for this course at the moment.
Course Overview
Detailed description goes here.
Eligibility Criteria
Candidates with 10+2 qualification with minimum 50% marks from a recognized board.
Admission Process
Direct merit-based admission or common institutional admission entrance test.
Detailed Curriculum Roadmap
15 Modules- Introduction to Digital Marketing
- Traditional vs Digital Marketing
- Types of Digital Marketing
- Benefits of Digital Marketing
- Digital Marketing Channels
- Marketing Funnel
- Customer Journey
- Target Audience
- Buyer Persona
- Branding Basics
- Marketing Goals
- Digital Marketing Strategy
- Competitor Analysis
- Digital Marketing Trends
- Career Opportunities
- Freelancing Opportunities
- Agency vs In-house Marketing
- Marketing Tools Overview
- Creating Your First Marketing Plan
- Module Assessment
- Introduction to Websites
- Domain Name
- Web Hosting
- Website Structure
- Landing Pages
- WordPress Introduction
- Installing WordPress
- Themes and Plugins
- Creating Pages
- Creating Blog Posts
- Website Navigation
- Contact Forms
- Website Speed Optimization
- Mobile Responsive Design
- SSL Certificate
- Basic Website Security
- Website Backup
- Google Business Profile
- Business Website Project
- Module Assessment
- Introduction to SEO
- How Search Engines Work
- Keyword Research
- Search Intent
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Title Tags
- Meta Description
- Heading Tags
- Image SEO
- Internal Linking
- XML Sitemap
- Robots.txt
- Google Search Console
- Google Analytics Basics
- Local SEO
- SEO Audit
- SEO Project
- Module Assessment
- Introduction to Google Search Console
- Website Verification
- Submitting Sitemap
- URL Inspection Tool
- Coverage Report
- Performance Report
- Core Web Vitals
- Introduction to Google Analytics 4
- Creating GA4 Property
- Installing Tracking Code
- Real-Time Reports
- Audience Reports
- Traffic Acquisition
- Events and Conversions
- Campaign Tracking
- Custom Reports
- Performance Analysis
- Website Analytics Project
- Case Study
- Module Assessment
- Introduction to Google Ads
- Creating Google Ads Account
- Campaign Types
- Keyword Planner
- Keyword Match Types
- Search Campaign
- Display Campaign
- Shopping Campaign
- Video Campaign
- App Campaign
- Audience Targeting
- Ad Copy Writing
- Bidding Strategies
- Ad Extensions
- Conversion Tracking
- Remarketing
- Campaign Optimization
- Google Ads Live Campaign
- Performance Analysis
- Module Assessment
- Introduction to Social Media Marketing
- Social Media Platforms Overview
- Facebook Marketing
- Instagram Marketing
- LinkedIn Marketing
- X (Twitter) Marketing
- Pinterest Marketing
- YouTube Marketing Basics
- Creating a Social Media Strategy
- Content Calendar
- Hashtag Research
- Audience Engagement
- Community Management
- Organic Growth Techniques
- Social Media Analytics
- Influencer Marketing Basics
- Social Media Tools
- Creating Viral Content
- Social Media Campaign Project
- Module Assessment
- Introduction to Meta Ads
- Meta Business Suite
- Meta Ads Manager
- Creating an Ad Account
- Campaign Objectives
- Audience Targeting
- Custom Audiences
- Lookalike Audiences
- Facebook Pixel
- Conversion API Basics
- Creating Image Ads
- Creating Video Ads
- Lead Generation Ads
- Traffic Campaigns
- Conversion Campaigns
- Remarketing Ads
- A/B Testing
- Campaign Optimization
- Live Meta Ads Project
- Module Assessment
- Introduction to Content Marketing
- Content Marketing Strategy
- Understanding Target Audience
- Content Planning
- Content Calendar
- Blog Writing
- SEO Content Writing
- Website Copywriting
- Social Media Copywriting
- Email Copywriting
- Storytelling Techniques
- Call-to-Action (CTA)
- Visual Content
- Infographics
- Content Repurposing
- AI Content Creation
- Content Performance Analysis
- Writing High-Converting Content
- Content Marketing Project
- Module Assessment
- Introduction to Email Marketing
- Benefits of Email Marketing
- Building an Email List
- Lead Magnets
- Email Marketing Platforms
- Creating Email Campaigns
- Newsletter Design
- Welcome Email Series
- Promotional Emails
- Email Automation
- Email Personalization
- Segmentation
- A/B Testing Emails
- Email Deliverability
- Spam Score Reduction
- Email Analytics
- Conversion Tracking
- Email Campaign Project
- Best Practices
- Module Assessment
- Introduction to Video Marketing
- Creating a YouTube Channel
- Channel Branding
- YouTube SEO
- Keyword Research for YouTube
- Video Planning
- Video Recording Basics
- Video Editing Basics
- Creating Thumbnails
- Writing Video Titles
- Video Descriptions
- Tags and Hashtags
- YouTube Shorts
- Live Streaming
- YouTube Analytics
- Channel Monetization Basics
- Growing Subscribers Organically
- Video Marketing Strategy
- YouTube Project
- Module Assessment
- Introduction to Affiliate Marketing
- How Affiliate Marketing Works
- Affiliate Networks
- Choosing Profitable Niches
- Finding Affiliate Products
- Amazon Associates Program
- ClickBank Basics
- Commission Junction (CJ)
- Affiliate Link Management
- Creating Affiliate Content
- SEO for Affiliate Marketing
- Social Media Promotion
- Email Marketing for Affiliates
- Tracking Affiliate Sales
- Conversion Optimization
- Affiliate Marketing Ethics
- Scaling Affiliate Income
- Affiliate Website Project
- Case Study
- Module Assessment
- Introduction to E-commerce Marketing
- Understanding Online Customers
- Product Research
- Product Listing Optimization
- Product SEO
- Pricing Strategy
- Creating Product Descriptions
- Product Images Optimization
- Shopping Campaigns
- Conversion Rate Optimization (CRO)
- Shopping Cart Optimization
- Coupon and Discount Campaigns
- Customer Reviews Management
- Upselling and Cross-selling
- Cart Abandonment Recovery
- Marketplace Marketing
- Performance Tracking
- E-commerce Marketing Project
- Case Study
- Module Assessment
- Introduction to AI in Marketing
- AI Content Generation
- Prompt Engineering Basics
- AI for Blog Writing
- AI for Social Media Content
- AI Image Generation
- AI Video Creation
- AI Chatbots
- Marketing Automation
- Email Automation with AI
- AI for SEO
- AI for Keyword Research
- AI Analytics
- AI Productivity Tools
- AI Ethics in Marketing
- Creating AI Marketing Campaigns
- AI Workflow Automation
- AI Marketing Project
- Case Study
- Module Assessment
- Introduction to Freelancing
- Finding Clients
- Creating a Portfolio
- Personal Branding
- Writing Winning Proposals
- Pricing Your Services
- Client Communication
- Project Planning
- Project Management Tools
- Contracts and Agreements
- Invoice Creation
- Payment Methods
- Handling Client Feedback
- Building Long-Term Clients
- Time Management
- Growing Your Agency
- Freelancing Best Practices
- Live Client Project
- Interview Preparation
- Module Assessment
- Digital Marketing Live Project
- Business Requirement Analysis
- Market Research
- Competitor Analysis
- SEO Implementation
- Google Ads Campaign
- Meta Ads Campaign
- Content Marketing Campaign
- Email Marketing Campaign
- YouTube Marketing Campaign
- Website Performance Analysis
- Campaign Reporting
- Creating a Professional Portfolio
- Building a Personal Brand
- Client Case Studies
- Resume Preparation
- Interview Preparation
- Google Certification Guidance
- Final Project Presentation
- Course Completion & Certification
Syllabus Designers & Instructors
Our high-fidelity premium courses are curated and kept industry-updated by a globally accredited team of technical experts and corporate mentors.
Dr. Anjali Sharma
Ex-IIT Professor, Researcher
Arvind Krishnan
Principal Software ArchitectAdmission Window Open
30,000
Transparent Course Tuition Fee
Key Enrollment Features
- Shareable Certificate on success
- Interactive doubt session support
- Lifetime access to syllabus materials
Earn Your Certificate
Add this course syllabus completion credential directly to your professional LinkedIn profile.
CourseSyllabus Verified CredentialVerifiable Curriculum Certificate